Daisy Lee

607 total citations · 1 hit paper
31 papers, 357 citations indexed

About

Daisy Lee is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Daisy Lee has authored 31 papers receiving a total of 357 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Daisy Lee's work include Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (5 papers) and Environmental Sustainability in Business (5 papers). Daisy Lee is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (5 papers) and Environmental Sustainability in Business (5 papers). Daisy Lee collaborates with scholars based in Hong Kong, United Kingdom and Australia. Daisy Lee's co-authors include Peggy M. L. Ng, Calvin Wan, Tai Ming Wut, Stephanie W. Lee, Phoebe Wong, Sharyn Rundle‐Thiele, Svetlana Bogomolova, Wilson K.S. Leung, Jing Xu and Patricia David and has published in prestigious journals such as Journal of Environmental Management, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Daisy Lee

27 papers receiving 336 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

2024 30 citations Calvin Wan, Daisy Lee et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Daisy Lee Hong Kong	11	160	107	66	38	33	31	357
Javed Ali Malaysia	10	68 0.4×	55 0.5×	30 0.5×	15 0.4×	37 1.1×	18	347
Christopher Lee United States	8	184 1.1×	196 1.8×	47 0.7×	11 0.3×	21 0.6×	19	402
Long Thang Van Nguyen Vietnam	15	247 1.5×	177 1.7×	69 1.0×	30 0.8×	54 1.6×	36	444
Farooq Ahmad Pakistan	10	52 0.3×	74 0.7×	21 0.3×	36 0.9×	53 1.6×	35	278
Claire Youngnyo Joa United States	7	181 1.1×	67 0.6×	170 2.6×	47 1.2×	8 0.2×	13	365
Lenka Komárková Czechia	7	139 0.9×	231 2.2×	69 1.0×	15 0.4×	32 1.0×	37	515
Christian Pescher Germany	5	120 0.8×	84 0.8×	80 1.2×	14 0.4×	19 0.6×	9	268
Ronald E. Taylor United States	8	164 1.0×	197 1.8×	26 0.4×	13 0.3×	46 1.4×	20	380
Elena Siletti Italy	11	123 0.8×	45 0.4×	66 1.0×	36 0.9×	65 2.0×	22	430
Adebowale Owoseni United Kingdom	9	100 0.6×	25 0.2×	39 0.6×	19 0.5×	39 1.2×	20	330

Countries citing papers authored by Daisy Lee

Since Specialization

Citations

This map shows the geographic impact of Daisy Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Daisy Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Daisy Lee more than expected).

Fields of papers citing papers by Daisy Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Daisy Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Daisy Lee. The network helps show where Daisy Lee may publish in the future.

Co-authorship network of co-authors of Daisy Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Daisy Lee. A scholar is included among the top collaborators of Daisy Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Daisy Lee. Daisy Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Lee, Daisy, Calvin Wan, & Tiffany C. H. Leung. (2025). How can conscientious brands best influence consumers’ sustainable behaviours? The role of sustainable brand equity in consumer responses to carbon offsetting messages. Journal of Brand Management. 32(6). 510–527. 1 indexed citations

Lee, Daisy, et al.. (2025). Driving voluntary reduction of single-use plastic consumption: Capability, opportunity, and motivation. Sustainable Futures. 10. 101020–101020.

Lee, Daisy, Tai Ming Wut, & Calvin Wan. (2025). Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions. Tourism and Hospitality Research.

Wan, Calvin, et al.. (2025). Tourists’ local food consumption: Travel experience, responsible tourism, or both?. Sustainable Futures. 9. 100663–100663.

Wut, Tai Ming, Daisy Lee, & Calvin Wan. (2024). Personal or Social? The Role of Fear of Missing Out in Poverty Alleviation Tourism. International Journal of Tourism Research. 26(5). 2 indexed citations

Wut, Tai Ming, Daisy Lee, & Stephanie W. Lee. (2023). Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda. Sustainability. 15(19). 14076–14076. 11 indexed citations

Lee, Daisy & Calvin Wan. (2023). The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior. Journal of Interactive Marketing. 58(2-3). 198–221. 44 indexed citations

Rundle‐Thiele, Sharyn, et al.. (2023). A systematic literature review of voluntary behaviour change approaches in single use plastic reduction. Journal of Environmental Management. 336. 117582–117582. 17 indexed citations

Thompson, Zoe, et al.. (2023). Hippocampal, Whole Midbrain, Red Nucleus, and Ventral Tegmental Area Volumes Are Increased by Selective Breeding for High Voluntary Wheel-Running Behavior. Brain Behavior and Evolution. 98(5). 245–263. 7 indexed citations

10.

Lee, Daisy, Tai Ming Wut, & Calvin Wan. (2023). THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION. Global Fashion Management Conference. 118–118. 3 indexed citations

11.

Lee, Daisy, Peggy M. L. Ng, & Tai Ming Wut. (2022). Virtual Reality in Festivals: A Systematic Literature Review and Implications for Consumer Research. Emerging Science Journal. 6(5). 1153–1166. 8 indexed citations

12.

Ekelund, M., et al.. (2022). Intussusception After Roux-en-Y Gastric Bypass: Correlation Between Radiological and Operative Findings. Obesity Surgery. 33(2). 475–481. 3 indexed citations

13.

Wut, Tai Ming, Jing Xu, Stephanie W. Lee, & Daisy Lee. (2022). University Student Readiness and Its Effect on Intention to Participate in the Flipped Classroom Setting of Hybrid Learning. Education Sciences. 12(7). 442–442. 25 indexed citations

14.

Wong, Adam, et al.. (2022). Do school reputation and price matter? The choice for continuing education in acquiring digital skills by adult learners. Education and Information Technologies. 27(9). 12495–12521. 5 indexed citations

15.

Lee, Daisy, et al.. (2021). Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students. Vaccines. 9(12). 1397–1397. 8 indexed citations

16.

Ng, Peggy M. L., et al.. (2021). Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?. Young Consumers Insight and Ideas for Responsible Marketers. 22(3). 368–386. 31 indexed citations

17.

Ng, Peggy M. L., et al.. (2020). Making a higher education institution choice: differences in the susceptibility to online information on students’ advice-seeking behavior. Online Information Review. 44(4). 847–861. 10 indexed citations

18.

Wong, Phoebe, et al.. (2019). Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice. International Journal of Educational Management. 34(4). 709–724. 13 indexed citations

19.

Wong, Phoebe, Daisy Lee, & Peggy M. L. Ng. (2018). Online search for information about universities: a Hong Kong study. International Journal of Educational Management. 32(3). 511–524. 21 indexed citations

20.

Unger, Elizabeth R., et al.. (2005). Gene expression profiling of dysplastic differentiation in cervical epithelial cells harboring human papillomavirus 16. Genomics. 85(6). 727–738. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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