Byungho Park

816 total citations
37 papers, 554 citations indexed

About

Byungho Park is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Byungho Park has authored 37 papers receiving a total of 554 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Byungho Park's work include Media Influence and Health (6 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers). Byungho Park is often cited by papers focused on Media Influence and Health (6 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers). Byungho Park collaborates with scholars based in South Korea, United States and Singapore. Byungho Park's co-authors include Annie Lang, Julia Fox, Brian Wilson, Ashley Sanders‐Jackson, Mija Shin, Yongkuk Chung, Samuel D. Bradley, Jae‐Hyeon Ahn, Joo-Won Lee and Hichang Cho and has published in prestigious journals such as SHILAP Revista de lepidopterología, Computers in Human Behavior and Sensors and Actuators B Chemical.

In The Last Decade

Byungho Park

29 papers receiving 526 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Byungho Park South Korea	11	228	187	119	96	88	37	554
Bridget Rubenking United States	14	301 1.3×	227 1.2×	76 0.6×	59 0.6×	43 0.5×	24	512
Samuel D. Bradley United States	15	279 1.2×	229 1.2×	190 1.6×	104 1.1×	20 0.2×	33	740
Rumen Pozharliev Italy	12	286 1.3×	69 0.4×	286 2.4×	139 1.4×	71 0.8×	26	664
T. Franklin Waddell United States	18	540 2.4×	182 1.0×	84 0.7×	79 0.8×	65 0.7×	42	958
Peter Ohler Germany	11	203 0.9×	85 0.5×	42 0.4×	120 1.3×	24 0.3×	42	617
Sven Joeckel Germany	12	295 1.3×	63 0.3×	34 0.3×	48 0.5×	103 1.2×	30	594
Jolita Kisielius United States	7	341 1.5×	152 0.8×	454 3.8×	41 0.4×	81 0.9×	8	690
Ashleigh K. Shelton United States	7	308 1.4×	93 0.5×	42 0.4×	41 0.4×	51 0.6×	8	563
Eeva Raita Finland	5	610 2.7×	52 0.3×	49 0.4×	65 0.7×	220 2.5×	7	896
Young June Sah South Korea	11	186 0.8×	81 0.4×	34 0.3×	48 0.5×	49 0.6×	28	511

Countries citing papers authored by Byungho Park

Since Specialization

Citations

This map shows the geographic impact of Byungho Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byungho Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byungho Park more than expected).

Fields of papers citing papers by Byungho Park

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Byungho Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byungho Park. The network helps show where Byungho Park may publish in the future.

Co-authorship network of co-authors of Byungho Park

This figure shows the co-authorship network connecting the top 25 collaborators of Byungho Park. A scholar is included among the top collaborators of Byungho Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byungho Park. Byungho Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Park, Byungho, et al.. (2024). A single-step, digital immunoassay based on serial imaging and image processing. Sensors and Actuators B Chemical. 410. 135670–135670. 1 indexed citations

Kim, Ki Tae, et al.. (2024). From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects. Sport Marketing Quarterly. 33(2). 99–115.

Park, Byungho, et al.. (2020). Re-Living Suspense: Emotional and Cognitive Responses During Repeated Exposure to Suspenseful Film. Frontiers in Psychology. 11. 558234–558234. 5 indexed citations

Park, Byungho, et al.. (2020). Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages. Sustainability. 12(15). 5997–5997. 8 indexed citations

Park, Byungho, et al.. (2020). Using Physiological Recordings for Studying User Experience: Case of Conversational Agent-Equipped TV. International Journal of Human-Computer Interaction. 36(9). 815–827. 12 indexed citations

Hyun, Yong J., et al.. (2018). A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus - EEG Analysis of the Relationship between Prefrontal Hemispheric Lateralization and Occipital Alpha Blocking in Ad Exposure. SSRN Electronic Journal. 1 indexed citations

Park, Byungho & Rachel L. Bailey. (2017). Application of Information Introduced to Dynamic Message Processing and Enjoyment. Journal of Media Psychology Theories Methods and Applications. 30(4). 196–206. 9 indexed citations

Lee, Su‐Jeong, Lawrence Kulinsky, Byungho Park, Seung Hwan Lee, & Jin Ho Kim. (2015). Design optimization of coil gun to improve muzzle velocity. Journal of Vibroengineering. 17(2). 554–561. 5 indexed citations

Lang, Annie, et al.. (2013). Conceptualizing Audio Message Complexity as Available Processing Resources. Communication Research. 42(6). 759–778. 21 indexed citations

10.

Cho, Hichang & Byungho Park. (2013). Testing the moderating role of need for cognition in smartphone adoption. Behaviour and Information Technology. 33(7). 704–715. 15 indexed citations

11.

Park, Byungho. (2009). Psychophysiology as a Tool for HCI Research. International Conference on Human-Computer Interaction. 141–148. 2 indexed citations

12.

Fox, Julia, Byungho Park, & Annie Lang. (2007). When Available Resources Become Negative Resources. Communication Research. 34(3). 277–296. 89 indexed citations

13.

Park, Byungho. (2006). How to increase the adoption and utilization of M-learning?. E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education. 2006(1). 2271–2276. 3 indexed citations

14.

Park, Byungho. (2006). The Impact of Structural Complexity and Information Density on Attitudes Toward Radio PSAs. 1 indexed citations

15.

Park, Byungho. (2006). When Available Resources Become Negative Resources: Effects of Cognitive Overload on Memory Sensitivity and Criterion. 1 indexed citations

16.

Lang, Annie, Samuel D. Bradley, Byungho Park, Mija Shin, & Yongkuk Chung. (2006). Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages. Media Psychology. 8(4). 369–394. 99 indexed citations

17.

Fox, Julia & Byungho Park. (2006). The "I" of Embedded Reporting: An Analysis of CNN Coverage of the "Shock and Awe" Campaign. Journal of Broadcasting & Electronic Media. 50(1). 36–51. 12 indexed citations

18.

Lang, Annie, et al.. (2006). The Effects of Audio and Video Information Density on Available Resources and Encoding. 1–31.

19.

Park, Byungho, et al.. (2003). "PC-bang" Brought a "big-bang": The Unique Aspect of the Korean Internet Industry. CommonKnowledge Research Repository (Pacific University Oregon). 3(8). 1 indexed citations

20.

Park, Byungho. (2003). Faculty Adoption and Utilization of Web-Assisted Instruction (WAI) in Higher Education.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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