Bruno Busacca
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Sociology and Political Science top 10%
- Information Systems and Management top 5%
- Strategy and Management top 10%
- Co-authors
- Giovanna PadulaAlessandro ArboreZachary EstesIsabella SosciaPaola CilloDavid MazurskyIrene ScopellitiSandro Castaldo
- Topics
- Management, Economics, and Public Policy (14 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Diverse academic and cultural studies (7 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Business ResearchJournal of Product Innovation ManagementJournal of Retailing and Consumer Services
- Partner nations
- ItalyUnited States
In The Last Decade
Bruno Busacca
19 papers receiving 426 citations
Peers
Comparison fields: 5 of 73
- Marketing 260
- Organizational Behavior and Human Resource Management 206
- Sociology and Political Science 130
- Information Systems and Management 83
- Strategy and Management 65
Countries citing papers authored by Bruno Busacca
This map shows the geographic impact of Bruno Busacca's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruno Busacca with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruno Busacca more than expected).
Fields of papers citing papers by Bruno Busacca
This network shows the impact of papers produced by Bruno Busacca. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruno Busacca. The network helps show where Bruno Busacca may publish in the future.
Co-authorship network of co-authors of Bruno Busacca
This figure shows the co-authorship network connecting the top 25 collaborators of Bruno Busacca. A scholar is included among the top collaborators of Bruno Busacca based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruno Busacca. Bruno Busacca is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 5 | |
| 6 | 31 | |
| 7 | DOMINANZA DELLA MARCA E SUCCESSO DEL CO-BRANDING: UNA VERIFICA SPERIMENTALE | 1 |
| 8 | Consumer Evaluations of Brand Extension: The Impact of Brand Relationship Quality and Naming Strategy *1 | 4 |
| 9 | Guilt Decreasing Marketing Communication: an Unexplored Appeal | 6 |
| 10 | Consumatore, marca ed effetto 'made in': evidenze dall'Italia e dagli Stati Uniti | 3 |
| 11 | Co-branding et valeur des interactions entre marques | 3 |
| 12 | 26 | |
| 13 | 129 | |
| 14 | Made in italy: la tutela di una marca che non c’è | 1 |
| 15 | 0 | |
| 16 | 1 | |
| 17 | L’innovazione negli studi sui processi di consumo: vettori evolutivi e percorsi di ricerca | 1 |
| 18 | 2 | |
| 19 | Lo shopping emozionale. Come innovare nella distribuzione | 0 |
| 20 | La soddisfazione del cliente. Un'indagine empirica sulle imprese italiane | 2 |
About Bruno Busacca
Bruno Busacca is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Industrial relations, having authored 32 papers that have together received 481 indexed citations. Recurring topics across this work include Management, Economics, and Public Policy (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Diverse academic and cultural studies (7 papers). The work is most often cited by research in Marketing (260 citations), Organizational Behavior and Human Resource Management (206 citations) and Information Systems and Management (83 citations). Bruno Busacca has collaborated with scholars based in Italy and United States. Frequent co-authors include Giovanna Padula, Alessandro Arbore, Zachary Estes, Isabella Soscia, Paola Cillo, David Mazursky, Irene Scopelliti, Sandro Castaldo, Michele Costabile and Sergio Barile. Their work appears in journals such as Journal of Business Research, Journal of Product Innovation Management and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.