Benjamin Yeo

442 total citations
31 papers, 289 citations indexed

About

Benjamin Yeo is a scholar working on Sociology and Political Science, Information Systems and Management and Strategy and Management. According to data from OpenAlex, Benjamin Yeo has authored 31 papers receiving a total of 289 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 7 papers in Strategy and Management. Recurrent topics in Benjamin Yeo's work include Technology Adoption and User Behaviour (9 papers), ICT Impact and Policies (7 papers) and Digital Marketing and Social Media (5 papers). Benjamin Yeo is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), ICT Impact and Policies (7 papers) and Digital Marketing and Social Media (5 papers). Benjamin Yeo collaborates with scholars based in United States, Taiwan and Canada. Benjamin Yeo's co-authors include Delvin Grant, Eileen M. Trauth, Jeria L. Quesenberry, Li‐Chen Cheng, Haiyan Huang, Hsin-yi Sandy Tsai, Alexander Serenko, Prashant Palvia, Jinhee Kim and Sangki Lee and has published in prestigious journals such as International Journal of Information Management, Journal of the Association for Information Systems and Journal of Communication.

In The Last Decade

Benjamin Yeo

29 papers receiving 270 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Benjamin Yeo United States 9 61 59 56 54 53 31 289
Siddhartha Raja United States 6 100 1.6× 52 0.9× 67 1.2× 33 0.6× 71 1.3× 20 292
Ojiabo Ukoha United States 8 88 1.4× 105 1.8× 30 0.5× 213 3.9× 22 0.4× 15 471
Cindy Schaefer Germany 6 29 0.5× 45 0.8× 19 0.3× 39 0.7× 28 0.5× 8 267
Pieter Van Brakel South Africa 7 109 1.8× 54 0.9× 34 0.6× 158 2.9× 100 1.9× 12 398
José Luís Coca-Pérez Spain 10 147 2.4× 53 0.9× 119 2.1× 19 0.4× 12 0.2× 16 346
Rafael Araújo Sousa Farias Brazil 5 32 0.5× 77 1.3× 40 0.7× 24 0.4× 40 0.8× 12 329
Behrouz Zarei Iran 11 79 1.3× 36 0.6× 30 0.5× 83 1.5× 63 1.2× 40 392
Ta‐Tao Chuang United States 8 65 1.1× 67 1.1× 14 0.3× 89 1.6× 10 0.2× 15 275
Darius Antoni Indonesia 12 41 0.7× 44 0.7× 20 0.4× 33 0.6× 35 0.7× 75 476
Jovana Zoroja Croatia 11 67 1.1× 55 0.9× 49 0.9× 58 1.1× 47 0.9× 47 325

Countries citing papers authored by Benjamin Yeo

Since Specialization
Citations

This map shows the geographic impact of Benjamin Yeo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Benjamin Yeo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Benjamin Yeo more than expected).

Fields of papers citing papers by Benjamin Yeo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Benjamin Yeo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Benjamin Yeo. The network helps show where Benjamin Yeo may publish in the future.

Co-authorship network of co-authors of Benjamin Yeo

This figure shows the co-authorship network connecting the top 25 collaborators of Benjamin Yeo. A scholar is included among the top collaborators of Benjamin Yeo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Benjamin Yeo. Benjamin Yeo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yeo, Benjamin, et al.. (2024). How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products. Journal of Advertising Research. 64(3). 372–392. 1 indexed citations
2.
Yeo, Benjamin, et al.. (2023). Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes. Journal of Creative Communications. 19(2). 197–216. 2 indexed citations
3.
Cheng, Li‐Chen, et al.. (2023). Predicting abnormal trading behavior from internet rumor propagation: a machine learning approach. Financial Innovation. 9(1). 8 indexed citations
4.
Tsai, Hsin-yi Sandy, et al.. (2023). Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures. Journal of Creative Communications. 18(1). 40–60. 3 indexed citations
5.
Yeo, Benjamin, Alexander Serenko, & Prashant Palvia. (2022). One Size Does Not Fit All: Global Perspectives on IT Worker Turnover. IEEE Transactions on Engineering Management. 71. 2843–2852. 3 indexed citations
6.
Grant, Delvin & Benjamin Yeo. (2022). Resource-based view of the Productivity Paradox. Technology Analysis and Strategic Management. 36(3). 533–548. 5 indexed citations
7.
Grant, Delvin, et al.. (2021). ENTERPRISE INTEGRATION USING SERVICE-ORIENTED ARCHITECTURE. Issues in Information Systems. 3 indexed citations
8.
Yeo, Benjamin, et al.. (2021). The Influence of Social TV Multitasking Behavior on the Effectiveness of Cross-Media Advertising. International journal of communication. 15. 1570–1594. 3 indexed citations
9.
Yeo, Benjamin, Alexander Serenko, Prashant Palvia, et al.. (2021). Job Satisfaction of IT Workers in East Asia. ACM SIGMIS Database the DATABASE for Advances in Information Systems. 52(2). 94–126. 3 indexed citations
10.
Yeo, Benjamin, et al.. (2020). Time-Varying Relations between Seven Dimensions of CSR and Firm Risk. Business and Professional Ethics Journal. 39(3). 319–345. 3 indexed citations
11.
Yeo, Benjamin. (2019). What Drives University Technological Innovation Outcomes? A Re-Vitalised Investigation. Journal of Information & Knowledge Management. 18(3). 1950035–1950035. 1 indexed citations
12.
Yeo, Benjamin. (2018). Societal impact of university innovation. Management Research Review. 41(11). 1309–1335. 13 indexed citations
13.
Yeo, Benjamin, et al.. (2013). Strategies for Effective Product Placements in Taiwanese Idol Dramas. American Journal of Business and Management. 2(4). 357–369. 1 indexed citations
14.
Yeo, Benjamin, et al.. (2013). Mobilizing Timely Location-Based Advertising: A Study of Effectiveness on Persuasion. Australian Journal of Business and Management Research. 3(6). 15–29. 4 indexed citations
15.
Yeo, Benjamin. (2009). Political Impact Of The Internet.
16.
Trauth, Eileen M., Jeria L. Quesenberry, & Benjamin Yeo. (2008). Environmental influences on gender in the IT workforce. ACM SIGMIS Database the DATABASE for Advances in Information Systems. 39(1). 8–32. 44 indexed citations
17.
Yeo, Benjamin, et al.. (2006). Book Reviews. Journal of Communication. 56(1). 218–219. 3 indexed citations
18.
Yeo, Benjamin, et al.. (2004). Infrastructural Challenges in Developing an Information Economy in Humboldt County, California. Journal of the Association for Information Systems. 142. 5 indexed citations
19.
Hoag, Anne, Yifeng Hu, Sangki Lee, et al.. (2002). A Literature Review of Computers and Pedagogy for Journalism and Mass Communication Education. Journalism & Mass Communication Educator. 57(4). 398–412. 3 indexed citations
20.
Yeo, Benjamin, et al.. (2000). Cyberporn and censorship.. DR-NTU (Nanyang Technological University). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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