Aoran Hong
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- Innovation and Socioeconomic Development 1
- Strategy and Management top 10%
- Corporate Social Responsibility Reporting 1
- Innovation and Knowledge Management 1
- Marketing top 10%
- Consumer Retail Behavior Studies 1
- Economics and Econometrics top 10%
- COVID-19 Pandemic Impacts 1
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- Product Development and Customization 1
- Co-authors
- Yonggui WangXia LiJia C. GaoMengting Shi
- Partner nations
- China
In The Last Decade
Aoran Hong
2 papers receiving 312 citations
Hit Papers
Peers
Comparison fields: 5 of 50
- Business and International Management 33
- Strategy and Management 128
- Marketing 72
- Economics and Econometrics 149
- Organizational Behavior and Human Resource Management 46
Countries citing papers authored by Aoran Hong
This map shows the geographic impact of Aoran Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aoran Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aoran Hong more than expected).
Fields of papers citing papers by Aoran Hong
This network shows the impact of papers produced by Aoran Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aoran Hong. The network helps show where Aoran Hong may publish in the future.
Co-authorship network
The 4 scholars most cited alongside Aoran Hong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 5 | |
| 2 | Marketing innovations during a global crisis: A study of China firms’ response to COVID-19breakdown → | 2020 | 320 |
About Aoran Hong
Aoran Hong is a scholar working on Business and International Management, Management of Technology and Innovation, Strategy and Management, Marketing and Economics and Econometrics, having authored 2 papers that have together received 325 indexed citations. Recurring topics across this work include Corporate Social Responsibility Reporting (1 paper), COVID-19 Pandemic Impacts (1 paper), Product Development and Customization (1 paper), Innovation and Knowledge Management (1 paper), Consumer Retail Behavior Studies (1 paper) and Innovation and Socioeconomic Development (1 paper). The work is most often cited by research in Business and International Management (33 citations), Strategy and Management (128 citations), Marketing (72 citations), Economics and Econometrics (149 citations) and Organizational Behavior and Human Resource Management (46 citations). Aoran Hong has collaborated with scholars based in China. Frequent co-authors include Yonggui Wang, Xia Li, Jia C. Gao and Mengting Shi. Their work appears in journals such as Journal of Business Research and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.