Alberto Marcati

824 total citations
20 papers, 542 citations indexed

About

Alberto Marcati is a scholar working on Marketing, Economics and Econometrics and Social Psychology. According to data from OpenAlex, Alberto Marcati has authored 20 papers receiving a total of 542 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 8 papers in Economics and Econometrics and 4 papers in Social Psychology. Recurrent topics in Alberto Marcati's work include Diverse academic and cultural studies (7 papers), Management, Economics, and Public Policy (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Alberto Marcati is often cited by papers focused on Diverse academic and cultural studies (7 papers), Management, Economics, and Public Policy (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Alberto Marcati collaborates with scholars based in Italy, United Kingdom and United States. Alberto Marcati's co-authors include Alessandro M. Peluso, Gianluigi Guido, Lisette de Vries, Peter S. H. Leeflang, Simona Romani, Patrick De Pelsmacker, Ingrid Moons, Camilla Barbarossa, Dawn Iacobucci and Adam Duhachek and has published in prestigious journals such as Research Policy, Computers in Human Behavior and Deep Sea Research Part II Topical Studies in Oceanography.

In The Last Decade

Alberto Marcati

19 papers receiving 490 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Alberto Marcati Italy 7 169 168 151 115 112 20 542
Danny Tengti Kao Taiwan 11 177 1.0× 81 0.5× 179 1.2× 110 1.0× 113 1.0× 26 528
François Durrieu France 12 209 1.2× 83 0.5× 253 1.7× 105 0.9× 238 2.1× 34 677
J. L. Vázquez Burguete Spain 14 80 0.5× 236 1.4× 120 0.8× 162 1.4× 172 1.5× 83 666
Gian Luca Marzocchi Italy 10 168 1.0× 272 1.6× 203 1.3× 67 0.6× 280 2.5× 22 651
Caitlin Ferreira South Africa 12 158 0.9× 130 0.8× 130 0.9× 110 1.0× 70 0.6× 35 559
Tania Bucic Australia 12 143 0.8× 72 0.4× 186 1.2× 233 2.0× 121 1.1× 18 705
Helle Alsted Søndergaard Denmark 11 93 0.6× 105 0.6× 115 0.8× 285 2.5× 54 0.5× 21 618
Annabelle Jaouen France 12 147 0.9× 128 0.8× 42 0.3× 123 1.1× 91 0.8× 29 425
Marco Cioppi Italy 11 338 2.0× 75 0.4× 311 2.1× 143 1.2× 153 1.4× 31 668
Stephen Brown United Kingdom 8 126 0.7× 95 0.6× 208 1.4× 126 1.1× 154 1.4× 21 540

Countries citing papers authored by Alberto Marcati

Since Specialization
Citations

This map shows the geographic impact of Alberto Marcati's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alberto Marcati with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alberto Marcati more than expected).

Fields of papers citing papers by Alberto Marcati

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alberto Marcati. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alberto Marcati. The network helps show where Alberto Marcati may publish in the future.

Co-authorship network of co-authors of Alberto Marcati

This figure shows the co-authorship network connecting the top 25 collaborators of Alberto Marcati. A scholar is included among the top collaborators of Alberto Marcati based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alberto Marcati. Alberto Marcati is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Vries, Lisette de, Alessandro M. Peluso, Simona Romani, Peter S. H. Leeflang, & Alberto Marcati. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Computers in Human Behavior. 75. 272–282. 108 indexed citations
2.
Barbarossa, Camilla, Patrick De Pelsmacker, Ingrid Moons, & Alberto Marcati. (2016). The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration. Food Quality and Preference. 53. 71–83. 54 indexed citations
3.
Marcati, Alberto, et al.. (2016). Analysis of the development and diffusion of technological innovations in oil spill forecasting: The MEDESS-4MS case. Deep Sea Research Part II Topical Studies in Oceanography. 133. 186–195. 1 indexed citations
4.
Guido, Gianluigi, Alberto Marcati, & Alessandro M. Peluso. (2011). Nature and antecedents of a marketing approach according to Italian SME entrepreneurs. International Journal of Entrepreneurial Behaviour & Research. 17(4). 342–360. 19 indexed citations
5.
Guido, Gianluigi, et al.. (2009). La soddisfazione del consumatore. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 363–388. 3 indexed citations
6.
Marcati, Alberto, Gianluigi Guido, & Alessandro M. Peluso. (2008). What is marketing for SME entrepreneurs? The need to market the marketing approach. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 1(2). 69–76. 7 indexed citations
7.
Munari, Federico & Alberto Marcati. (2008). The Effect of Adding Features on Product Attractiveness: The Role of Product Perceived Congruity. 5 indexed citations
8.
Marcati, Alberto, Gianluigi Guido, & Alessandro M. Peluso. (2008). The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations. Research Policy. 37(9). 1579–1590. 298 indexed citations
9.
Marcati, Alberto, Claudio Barbaranelli, & Michele Vecchione. (2007). Relationship Proneness – the Concept, Its Dimensions and Indicators.. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 1 indexed citations
10.
Marcati, Alberto, et al.. (2003). Innovazione e marketing: la gestione dell’introduzione delle innovazioni nel mercato. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 349–390. 1 indexed citations
11.
12.
Marcati, Alberto, et al.. (2002). Il Mobile Internet in Italia. Evoluzione e sfide strategiche nella telefonia mobile. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 2 indexed citations
13.
Giustiniano, Luca, Gianluigi Guido, & Alberto Marcati. (2001). SMEs, International Markets and the Internet: Opportunities and Challenges. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 1–189. 1 indexed citations
14.
Marcati, Alberto. (1997). Collaborazione tra imprese e comunicazione: Aspetti e peculiarita' della comunicazione nelle relazioni di partnership tra agenzie ed utenti di pubblicita'. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 43. 1 indexed citations
15.
Iacobucci, Dawn, et al.. (1996). Network analyses of brand switching behavior. International Journal of Research in Marketing. 13(5). 415–429. 6 indexed citations
16.
Marcati, Alberto. (1992). Relazioni tra imprese e marketing industriale. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 3 indexed citations
17.
Marcati, Alberto, et al.. (1992). Accordi tra imprese e strategie di marketing. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 1–7. 1 indexed citations
18.
Marcati, Alberto, et al.. (1991). Integration Mechanisms in Franchise Systems: A Pilot Study on Italian Franchises. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 3 indexed citations
19.
Marcati, Alberto. (1989). Configuration and Coordination - The Role of US Subsidiaries in the International Network of Italian Multinationals. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 3. 6 indexed citations
20.
Marcati, Alberto. (1989). Il "trade marketing": stato dell'arte e prospettive. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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