Alba‐María Martínez‐Sala

562 total citations
40 papers, 347 citations indexed

About

Alba‐María Martínez‐Sala is a scholar working on Communication, Sociology and Political Science and Marketing. According to data from OpenAlex, Alba‐María Martínez‐Sala has authored 40 papers receiving a total of 347 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Communication, 20 papers in Sociology and Political Science and 7 papers in Marketing. Recurrent topics in Alba‐María Martínez‐Sala's work include Communication and COVID-19 Impact (17 papers), Digital Marketing and Social Media (16 papers) and Advertising and Communication Studies (11 papers). Alba‐María Martínez‐Sala is often cited by papers focused on Communication and COVID-19 Impact (17 papers), Digital Marketing and Social Media (16 papers) and Advertising and Communication Studies (11 papers). Alba‐María Martínez‐Sala collaborates with scholars based in Spain, Ecuador and Mexico. Alba‐María Martínez‐Sala's co-authors include Jesús Segarra‐Saavedra, Almudena Barrientos–Báez, David Caldevilla Domínguez, Assumpció Huertas, Estela Mariné-Roig and Berta Ferrer-Rosell and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and Corporate Social Responsibility and Environmental Management.

In The Last Decade

Alba‐María Martínez‐Sala

37 papers receiving 328 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Alba‐María Martínez‐Sala Spain 12 184 130 72 39 32 40 347
Irene García Medina Spain 10 157 0.9× 97 0.7× 84 1.2× 11 0.3× 19 0.6× 55 278
José Fernández-Cavia Spain 11 313 1.7× 103 0.8× 127 1.8× 27 0.7× 15 0.5× 44 436
Cristòfol Rovira Spain 9 146 0.8× 96 0.7× 42 0.6× 114 2.9× 14 0.4× 56 401
Valentín Alejandro Martínez Spain 10 121 0.7× 110 0.8× 78 1.1× 15 0.4× 20 0.6× 71 320
Pedro Mir Bernal Spain 9 137 0.7× 32 0.2× 121 1.7× 30 0.8× 41 1.3× 44 314
Jonathon Hutchinson Australia 9 164 0.9× 120 0.9× 20 0.3× 24 0.6× 25 0.8× 35 294
Antonio Cañabate Spain 5 344 1.9× 104 0.8× 134 1.9× 16 0.4× 36 1.1× 17 464
Mats Edenius Sweden 9 111 0.6× 73 0.6× 69 1.0× 15 0.4× 63 2.0× 26 310
Susan J. Chinn United States 7 247 1.3× 76 0.6× 56 0.8× 59 1.5× 7 0.2× 9 416
Michelle Hough United States 7 157 0.9× 47 0.4× 43 0.6× 60 1.5× 45 1.4× 14 332

Countries citing papers authored by Alba‐María Martínez‐Sala

Since Specialization
Citations

This map shows the geographic impact of Alba‐María Martínez‐Sala's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alba‐María Martínez‐Sala with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alba‐María Martínez‐Sala more than expected).

Fields of papers citing papers by Alba‐María Martínez‐Sala

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alba‐María Martínez‐Sala. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alba‐María Martínez‐Sala. The network helps show where Alba‐María Martínez‐Sala may publish in the future.

Co-authorship network of co-authors of Alba‐María Martínez‐Sala

This figure shows the co-authorship network connecting the top 25 collaborators of Alba‐María Martínez‐Sala. A scholar is included among the top collaborators of Alba‐María Martínez‐Sala based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alba‐María Martínez‐Sala. Alba‐María Martínez‐Sala is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Barrientos–Báez, Almudena, David Caldevilla Domínguez, & Alba‐María Martínez‐Sala. (2025). Narrativas inmersivas-neurocomunicativas. 11(3). 137–147. 1 indexed citations
2.
Martínez‐Sala, Alba‐María, et al.. (2024). eSalud para adultos mayores: un análisis de la adopción de tecnologías en la prevención y control de enfermedades. Repositorio Institucional de la Universidad de Alicante (Universidad de Alicante). 19–44. 1 indexed citations
3.
Martínez‐Sala, Alba‐María, et al.. (2024). Cultura 2.0 en Iberoamérica: eficacia de la comunicación gubernamental en YouTube. SHILAP Revista de lepidopterología. 127–148.
4.
Martínez‐Sala, Alba‐María, Assumpció Huertas, Berta Ferrer-Rosell, & Estela Mariné-Roig. (2024). Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour. El Profesional de la Informacion. 33(2). 1 indexed citations
5.
Martínez‐Sala, Alba‐María, et al.. (2023). Educommunication 2.0 in food and physical activity. Study of mobile applications in the fast food sector. Journal of Foodservice Business Research. 1–22. 1 indexed citations
6.
Martínez‐Sala, Alba‐María, et al.. (2022). Fashion industry's environmental policy: Social media and corporate website as vehicles for communicating corporate social responsibility. Corporate Social Responsibility and Environmental Management. 30(1). 180–191. 17 indexed citations
7.
Martínez‐Sala, Alba‐María, Almudena Barrientos–Báez, & David Caldevilla Domínguez. (2021). Fandom televisivo. Estudio de su impacto en la estrategia de comunicación en redes sociales de Netflix. Revista de Comunicación de la SEECI. 57–80. 9 indexed citations
8.
Barrientos–Báez, Almudena, et al.. (2021). MIL Cities: marketing y comunicacion persuasiva en el sector Turistico. 163–172.
9.
Martínez‐Sala, Alba‐María, et al.. (2020). Flexibility in augmented reality storytelling apps. 1(2). 12–12. 1 indexed citations
10.
Martínez‐Sala, Alba‐María, et al.. (2019). Estrategia de comunicación digital en el sector franquicias de moda. El caso de Zara en Facebook. SHILAP Revista de lepidopterología.
11.
Martínez‐Sala, Alba‐María, et al.. (2019). Influencia de las marcas de moda en la generación de adprosumers 2.0. Dialnet (Universidad de la Rioja). 51–76. 3 indexed citations
12.
Martínez‐Sala, Alba‐María, et al.. (2019). Convergencia digital: Estudio de apps de empresas de franquicia de fast food. SHILAP Revista de lepidopterología. 5 indexed citations
13.
Martínez‐Sala, Alba‐María, et al.. (2019). El influencer 2.0 turístico: de turista anónimo a líder de opinión. Revista Latina de Comunicación Social. 1344–1365. 17 indexed citations
14.
Martínez‐Sala, Alba‐María, et al.. (2019). ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps. Sustainability. 11(11). 3203–3203. 41 indexed citations
15.
Segarra‐Saavedra, Jesús, et al.. (2019). Artificial intelligence (AI) applied to informative documentation and journalistic sports writing. The case of BeSoccer. Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales. 275–286. 21 indexed citations
16.
Segarra‐Saavedra, Jesús, et al.. (2018). Planificación estratégica de la comunicación integrada. RUA, Repositorio Institucional de la Universidad de Alicante (Universidad de Alicante). 22(102). 152–178. 4 indexed citations
17.
18.
Martínez‐Sala, Alba‐María, et al.. (2018). Los millennials como prosumers y adprosumers en las redes sociales corporativas. SHILAP Revista de lepidopterología. 137–159. 33 indexed citations
19.
Martínez‐Sala, Alba‐María, et al.. (2017). La participación ciudadana en la comunicación de las organizaciones. Análisis de las franquicias de salud-belleza, decoración y restauración. Americanae (AECID Library). 540–560. 4 indexed citations
20.
Martínez‐Sala, Alba‐María, et al.. (2016). Gestión de la comunicación on-line en la Empresa de Franquicia. El uso de Facebook en el sector ‘Servicios’. LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas). 1(16). 61–76. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026