Adrian Micu
- Sociology and Political Science top 5%
- Artificial Intelligence top 5%
- Marketing top 5%
- Information Systems and Management top 5%
- Management Information Systems top 5%
- Co-authors
- Angela‐Eliza MicuAlexandru CăpățînăWendy L. CurrieNeeraj PandeyYogesh K. DwivediRadu LixăndroiuMaher KachourJessica Lichy
- Topics
- Digital Marketing and Social Media (17 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)Technology Adoption and User Behaviour (7 papers)
- Journals
- SHILAP Revista de lepidopterologíaPsychological ReviewJournal of Business Research
- Partner nations
- RomaniaFranceUnited Kingdom
In The Last Decade
Adrian Micu
36 papers receiving 776 citations
Hit Papers
Peers
Comparison fields: 5 of 96
- Sociology and Political Science 366
- Artificial Intelligence 235
- Marketing 211
- Information Systems and Management 146
- Management Information Systems 90
Countries citing papers authored by Adrian Micu
This map shows the geographic impact of Adrian Micu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Adrian Micu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Adrian Micu more than expected).
Fields of papers citing papers by Adrian Micu
This network shows the impact of papers produced by Adrian Micu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Adrian Micu. The network helps show where Adrian Micu may publish in the future.
Co-authorship network of co-authors of Adrian Micu
This figure shows the co-authorship network connecting the top 25 collaborators of Adrian Micu. A scholar is included among the top collaborators of Adrian Micu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Adrian Micu. Adrian Micu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 2 | |
| 4 | 45 | |
| 5 | 10 | |
| 6 | 30 | |
| 7 | 9 | |
| 8 | 47 | |
| 9 | 12 | |
| 10 | Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing | 10 |
| 11 | 10 | |
| 12 | 43 | |
| 13 | 2 | |
| 14 | 77 | |
| 15 | The Genetic Approach Of Marketing Research | 1 |
| 16 | From 4P's to 4 E's – How to Avoid the Risk of Unbalancing the Marketing Mix in Today Hotel Businesses | 6 |
| 17 | EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY | 3 |
| 18 | The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social | 0 |
| 19 | THE ANALYSIS OF THE ASYMMETRICAL RISK IN TOURISM FOR THE DEVELOPMENT AND PROMOTION OF A LASTING REGIONAL TOURISM IDENTITY | 1 |
| 20 | How Should they Affect Pricing Decisions? Difficult Comparison Effect | 1 |
About Adrian Micu
Adrian Micu is a scholar working on Marketing, Management Information Systems and Information Systems and Management, having authored 45 papers that have together received 817 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (7 papers). The work is most often cited by research in Health Informatics (42 citations), Marketing (211 citations) and Information Systems and Management (146 citations). Adrian Micu has collaborated with scholars based in Romania, France and United Kingdom. Frequent co-authors include Angela‐Eliza Micu, Alexandru Căpățînă, Wendy L. Currie, Neeraj Pandey, Yogesh K. Dwivedi, Radu Lixăndroiu, Maher Kachour, Jessica Lichy, Dragoș Sebastian Cristea and Violetta Wilk. Their work appears in journals such as SHILAP Revista de lepidopterología, Psychological Review and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.