Immediate Impact

61 standout
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Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Enhancing trust in online grocery shopping through generative AI chatbots
2024 Standout
3 intermediate papers

Works of Yifan Dou being referenced

Understanding the role of live streamers in live-streaming e-commerce
2023
Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com
2015

Author Peers

Author Last Decade Papers Cites
Yifan Dou 187 266 89 326 219 25 634
Byungjoon Yoo 191 250 87 239 151 48 542
Dongwon Lee 114 262 55 252 245 46 630
Christiane Lehrer 159 197 72 196 133 33 661
Chuan Pang 175 184 85 216 248 29 696
Rimantas Gatautis 133 166 44 289 269 28 704
Ahmad Ghoneim 144 184 49 223 132 33 625
Jukka Heikkilä 216 141 34 297 200 36 704
Chen Jin 174 186 51 186 125 36 542
Ajax Persaud 183 181 42 184 144 24 586
Michael Obal 240 178 61 202 115 24 593

All Works

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2026