Standout Papers

The Customer Relationship Management Process: Its Measurement and Impact on Performance 2004 2026 2011 2018 974
  1. The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)
    Werner Reinartz, Manfred Krafft et al. Journal of Marketing Research
  2. The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products (2006)
    Rajagopal Raghunathan, Rebecca Walker Naylor et al. Journal of Marketing
  3. Consumer Cocreation in New Product Development (2010)
    Wayne D. Hoyer, Rajesh Chandy et al. Journal of Service Research
  4. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)
    Lucia Malär, Harley Krohmer et al. Journal of Marketing
  5. Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)
    Christian Homburg, Nicole Koschate et al. Journal of Marketing
  6. Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)
    Wayne D. Hoyer, Steven P. Brown Journal of Consumer Research
  7. An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)
    Wayne D. Hoyer Journal of Consumer Research
  8. Transforming the Customer Experience through New Technologies (2020)
    Wayne D. Hoyer, Mirja Kroschke et al. Journal of Interactive Marketing

Immediate Impact

5 from Science/Nature 81 standout
Sub-graph 1 of 16

Citing Papers

A synergistic mindsets intervention protects adolescents from stress
2022 StandoutNature
Virtual communication curbs creative idea generation
2022 StandoutNature
2 intermediate papers

Works of Wayne D. Hoyer being referenced

Consumer Cocreation in New Product Development
2010 Standout
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
2006 Standout

Author Peers

Author Last Decade Papers Cites
Wayne D. Hoyer 8562 5105 4676 112 13.9k
William O. Bearden 9200 6145 5512 143 17.1k
Robert A. Peterson 5018 4462 4733 159 15.6k
Hans Baumgartner 5025 4234 3319 99 12.8k
Richard G. Netemeyer 9013 8043 7851 116 21.7k
Jacob Jacoby 6667 3850 3985 111 11.5k
Joseph W. Alba 7850 4444 2427 76 12.4k
Lynn R. Kahle 5756 4520 2894 131 11.9k
Elizabeth C. Hirschman 10984 7539 4482 144 19.0k
Gerald Zaltman 5651 4944 6648 106 14.3k
Rik Pieters 6559 4961 2756 144 14.6k

All Works

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Rankless by CCL
2026