Immediate Impact
18 standout
Citing Papers
AI-powered marketing: What, where, and how?
2024 Standout
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
2024 Standout
Works of Wangbing Shen being referenced
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements
2020
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Wangbing Shen | 418 | 306 | 143 | 48 | 679 | |
| Nils Myszkowski | 393 | 164 | 201 | 44 | 660 | |
| Katherine N. Cotter | 384 | 354 | 198 | 45 | 670 | |
| Thomas Ellwart | 241 | 237 | 270 | 41 | 807 | |
| Geir Kaufmann | 382 | 201 | 226 | 29 | 803 | |
| E Chrysikou | 328 | 203 | 216 | 43 | 759 | |
| Joseph Kasof | 521 | 195 | 242 | 17 | 828 | |
| Martin L. Bink | 262 | 319 | 204 | 23 | 619 | |
| Jiamei Lu | 188 | 227 | 217 | 62 | 664 | |
| Jason Chin | 159 | 294 | 100 | 45 | 577 | |
| Carola Salvi | 441 | 451 | 131 | 36 | 750 |
All Works
Login with ORCID to disown or claim papers
Loading papers...