Immediate Impact
57 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Vincent Cicchirillo being referenced
Advergaming and healthy eating involvement
2016
Priming Stereotypical Associations: Violent Video Games and African American Depictions
2015
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Vincent Cicchirillo | 288 | 109 | 79 | 154 | 24 | 508 | |
| Joshua M. Averbeck | 338 | 108 | 112 | 107 | 15 | 508 | |
| Sven Joeckel | 272 | 60 | 67 | 81 | 26 | 529 | |
| Mina Tsay‐Vogel | 293 | 220 | 140 | 132 | 22 | 531 | |
| Shaojung Sharon Wang | 328 | 40 | 49 | 115 | 15 | 439 | |
| Roselyn J. Lee-Won | 391 | 89 | 85 | 140 | 17 | 536 | |
| Salla-Maaria Laaksonen | 255 | 52 | 36 | 150 | 45 | 474 | |
| Jeong-woo Jang | 306 | 91 | 83 | 246 | 22 | 481 | |
| Byungho Park | 208 | 181 | 62 | 59 | 26 | 508 | |
| Emmelyn Croes | 312 | 68 | 113 | 49 | 16 | 533 | |
| Jane Vincent | 245 | 43 | 76 | 95 | 18 | 479 |
All Works
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