Immediate Impact
60 standout
Citing Papers
Corporate Sociopolitical Activism and Firm Value
2020 Standout
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
Works of Vinay Kanetkar being referenced
Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
1992
Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models
1986
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Vinay Kanetkar | 359 | 162 | 108 | 185 | 163 | 32 | 783 | |
| Sven Tuzovic | 352 | 120 | 41 | 288 | 240 | 43 | 801 | |
| Zarrel V. Lambert | 259 | 95 | 58 | 123 | 181 | 30 | 912 | |
| Can Uslay | 338 | 91 | 40 | 235 | 207 | 36 | 899 | |
| Edward W. Cundiff | 338 | 67 | 38 | 127 | 192 | 33 | 900 | |
| Pamela L. Alreck | 275 | 52 | 33 | 139 | 245 | 18 | 896 | |
| Nguyen Dinh Tho | 297 | 44 | 53 | 368 | 299 | 48 | 928 | |
| Harper W. Boyd | 225 | 79 | 31 | 130 | 185 | 59 | 751 | |
| Robert Anderson | 135 | 72 | 34 | 179 | 183 | 27 | 828 | |
| Shu-Ping Lin | 285 | 55 | 90 | 160 | 122 | 22 | 909 | |
| Hyunjoon Kim | 275 | 162 | 13 | 117 | 244 | 22 | 926 |
All Works
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