Standout Papers

Brands are calling your <scp>AVATAR</scp> in Metaverse... 2020 2026 2022 2024356
  1. Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)
    Vikas Arya, Anshuman Sharma et al. Journal of Consumer Behaviour
  2. Panic buying in the COVID-19 pandemic: A multi-country examination (2020)
    Tahir Islam, Abdul Hameed Pitafi et al. Journal of Retailing and Consumer Services
  3. Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)
    Anshuman Sharma, Yogesh K. Dwivedi et al. Computers in Human Behavior

Immediate Impact

47 standout
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Citing Papers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Factors affecting performance expectancy and intentions to use ChatGPT: Using SmartPLS to advance an information technology acceptance framework
2024 Standout
6 intermediate papers

Works of Vikas Arya being referenced

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
2021 Standout
Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
2019
and 2 more

Author Peers

Author Last Decade Papers Cites
Vikas Arya 410 501 137 214 39 1.0k
Shavneet Sharma 636 522 254 137 46 1.3k
Tony Garry 612 476 297 99 40 1.4k
Detlev Zwick 623 652 238 64 39 1.3k
Shuai Yang 511 560 116 45 47 971
Juhyun Kang 573 332 247 170 21 946
Kristin Diehl 482 684 137 98 47 1.2k
Seongsoo Jang 606 422 113 202 39 1.0k
Ben Lowe 443 557 115 92 49 1.0k
Maria Petrescu 562 506 200 64 83 1.2k
Christina Kwai Choi Lee 509 669 234 129 49 1.2k

All Works

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Rankless by CCL
2026