Immediate Impact

56 standout
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Citing Papers

‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience
2022 Standout
1 intermediate paper

Works of Vichita Vathanophas being referenced

Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites
2006

Author Peers

Author Last Decade Papers Cites
Vichita Vathanophas 132 30 36 110 89 11 306
Nadim Jahangir 172 12 17 98 102 12 325
Ramón Barrera Barrera 74 23 34 96 83 14 333
Yeoh Sok Foon 163 10 31 128 130 6 350
Nilay Yajnik 127 91 55 89 35 7 303
Gisela M. von Dran 180 42 25 169 128 9 372
Lauren B. Eder 174 48 16 137 33 13 289
Hae‐Ching Chang 173 60 12 115 122 8 364
Rod Gunn 51 20 51 161 88 8 354
Anil Gurung 142 53 24 150 43 20 345
Harold W. Webb 113 39 12 69 83 9 294

All Works

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Rankless by CCL
2026