Immediate Impact
74 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Works of Timothy Derdenger being referenced
Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
2018
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Timothy Derdenger | 262 | 198 | 70 | 116 | 19 | 366 | |
| Mike Saren | 115 | 114 | 53 | 96 | 15 | 364 | |
| Doug J. Chung | 161 | 59 | 133 | 56 | 18 | 343 | |
| José Luís Coca-Pérez | 60 | 135 | 111 | 50 | 15 | 310 | |
| Xina Yuan | 117 | 194 | 114 | 107 | 20 | 374 | |
| Deepa Chandrasekaran | 151 | 110 | 55 | 117 | 18 | 383 | |
| Reo Song | 236 | 67 | 47 | 152 | 19 | 344 | |
| Matthew Ellman | 91 | 119 | 149 | 173 | 21 | 411 | |
| Anna Trifilova | 89 | 160 | 87 | 39 | 15 | 376 | |
| Janet S. Netz | 137 | 125 | 213 | 30 | 13 | 364 | |
| William L. Shanklin | 115 | 129 | 34 | 76 | 35 | 332 |
All Works
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