Teck Ming Tan

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Metaverse in marketing and logistics: the state of the art and the path forward

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection