Standout Papers

Big Data consumer analytics and the transformation of marketing 2015 2026 2018 2022 760
  1. Big Data consumer analytics and the transformation of marketing (2015)
    Sunil Erevelles, Nobuyuki Fukawa et al. Journal of Business Research

Immediate Impact

1 by Nobel laureates 64 standout
Sub-graph 1 of 24

Citing Papers

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1 intermediate paper

Works of Sunil Erevelles being referenced

Big Data consumer analytics and the transformation of marketing
2015 Standout

Author Peers

Author Last Decade Papers Cites
Sunil Erevelles 524 315 277 483 379 20 1.3k
Pierre Hadaya 422 393 334 307 543 35 1.7k
Linda E.Swayne 371 305 122 471 241 21 1.1k
Frans Feldberg 419 208 212 363 690 30 1.7k
Sangeeta Sahney 445 325 521 268 313 47 1.4k
Scott E. Sampson 759 451 582 440 265 39 1.7k
Joy M. Field 544 391 517 343 268 39 1.3k
Pratyush Nidhi Sharma 470 304 422 174 399 26 1.6k
Zhiping Walter 442 488 222 259 321 23 1.4k
Vladimir Zwass 293 402 171 249 415 47 1.3k
Esko Penttinen 298 304 262 393 262 55 1.3k

All Works

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2026