Su-Mae Tan

Profiling students’ learning engagement in MOOC discussions to identify learning achievement: An automated configurational approach

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence

Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website