Immediate Impact
65 standout
Citing Papers
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Stephen R. McDaniel being referenced
An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas
1999
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Stephen R. McDaniel | 452 | 460 | 282 | 28 | 829 | |
| Clinton S. Weeks | 505 | 460 | 233 | 28 | 871 | |
| Dae Hee Kwak | 438 | 585 | 345 | 48 | 921 | |
| Anne M. Brumbaugh | 578 | 438 | 232 | 18 | 944 | |
| Andrew Perkins | 228 | 325 | 157 | 33 | 698 | |
| Lauren Gurrieri | 328 | 320 | 252 | 46 | 811 | |
| Martin P. Block | 552 | 493 | 182 | 33 | 879 | |
| Brendan Dwyer | 129 | 490 | 321 | 53 | 714 | |
| Horst Stipp | 253 | 380 | 110 | 25 | 741 | |
| Jan Brace‐Govan | 408 | 345 | 183 | 37 | 888 | |
| Beverly A. Browne | 310 | 156 | 156 | 20 | 768 |
All Works
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