Immediate Impact
38 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Simon Kwok being referenced
Designing research with in-built differentiated replication
2012
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Simon Kwok | 307 | 115 | 29 | 115 | 9 | 414 | |
| Sarang Sunder | 196 | 152 | 19 | 146 | 13 | 407 | |
| Walter van Waterschoot | 287 | 199 | 25 | 124 | 6 | 478 | |
| Neil Barnard | 333 | 110 | 18 | 144 | 10 | 431 | |
| Margy P. Conchar | 199 | 107 | 25 | 154 | 5 | 422 | |
| Dawn Thorndike Pysarchik | 268 | 102 | 44 | 118 | 16 | 427 | |
| Yu-Chun Chung | 163 | 115 | 30 | 119 | 11 | 425 | |
| Chike Okechuku | 294 | 167 | 75 | 122 | 12 | 468 | |
| Joan Lindsey‐Mullikin | 372 | 85 | 11 | 152 | 15 | 484 | |
| Gillian Naylor | 211 | 179 | 33 | 176 | 14 | 435 | |
| Paul Valentin Ngobo | 294 | 188 | 16 | 92 | 12 | 443 |
All Works
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