Immediate Impact
58 standout
Citing Papers
Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
2022 Standout
Customer engagement and social media: Revisiting the past to inform the future
2022 Standout
Works of Sara Parks being referenced
A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction
2003
Age- and Gender-Based Market Segmentation
2002
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Sara Parks | 88 | 360 | 344 | 303 | 40 | 697 | |
| Duncan Murray | 19 | 348 | 199 | 266 | 20 | 695 | |
| Junehee Kwon | 15 | 160 | 169 | 219 | 44 | 744 | |
| R. K. Srivastava | 26 | 157 | 303 | 144 | 40 | 807 | |
| Ernest Cyril de Run | 20 | 253 | 271 | 335 | 46 | 781 | |
| Carolyn U. Lambert | 7 | 224 | 253 | 253 | 47 | 678 | |
| Sunhee Seo | 7 | 77 | 354 | 325 | 50 | 737 | |
| Eun-Kyong Choi | 6 | 210 | 337 | 380 | 35 | 694 | |
| Dariyoush Jamshidi | 9 | 182 | 317 | 435 | 18 | 659 | |
| Norjaya Mohd Yasin | 19 | 289 | 524 | 405 | 20 | 804 | |
| A Dolinský | 10 | 326 | 59 | 193 | 21 | 650 |
All Works
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