Immediate Impact
2 by Nobel laureates 1 from Science/Nature 73 standout
Citing Papers
Generating Theory by Abduction
2021 Standout
The Role of Artificial Intelligence and Data Network Effects for Creating User Value
2020 Standout
Works of Sandra E. Moriarty being referenced
A Communication-Based Marketing Model for Managing Relationships
1998 Standout
Advertising Creatives Look at Creativity
1984
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Sandra E. Moriarty | 869 | 235 | 622 | 481 | 37 | 1.7k | |
| Kineta Hung | 800 | 184 | 917 | 492 | 33 | 1.9k | |
| Jean‐Claude Usunier | 853 | 169 | 662 | 438 | 49 | 1.8k | |
| Mário Augusto | 632 | 80 | 707 | 553 | 67 | 1.7k | |
| Stacy Landreth Grau | 1176 | 181 | 951 | 386 | 28 | 2.2k | |
| Klement Podnar | 1032 | 235 | 699 | 460 | 47 | 1.7k | |
| Roger Bennett | 586 | 209 | 696 | 726 | 58 | 1.9k | |
| George J. Siomkos | 913 | 228 | 721 | 464 | 42 | 1.6k | |
| Michael S. Minor | 716 | 111 | 628 | 380 | 54 | 1.6k | |
| Judith Anne Garretson Folse | 1222 | 92 | 981 | 743 | 36 | 1.8k | |
| Wei‐Na Lee | 1033 | 136 | 934 | 299 | 53 | 1.7k |
All Works
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