Immediate Impact
57 standout
Citing Papers
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Sak Onkvisit being referenced
Standardized International Advertising: Some Research Issues and Implications
1999
SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS
1987
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Sak Onkvisit | 370 | 208 | 171 | 19 | 582 | |
| Karen H. Hyllegard | 479 | 197 | 123 | 32 | 718 | |
| Arun Pereira | 288 | 157 | 152 | 16 | 574 | |
| Fernando Fastoso | 369 | 294 | 124 | 19 | 649 | |
| Gerald M. Hampton | 289 | 168 | 175 | 15 | 578 | |
| Jikyeong Kang | 289 | 154 | 144 | 17 | 527 | |
| Gary S. Insch | 251 | 197 | 189 | 18 | 725 | |
| Ming‐Huei Hsieh | 354 | 220 | 145 | 18 | 521 | |
| W.B. Joseph | 365 | 291 | 174 | 16 | 632 | |
| Susan H.C. Tai | 508 | 201 | 174 | 20 | 668 | |
| Azadeh Shafaei | 220 | 118 | 206 | 34 | 676 |
All Works
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