Immediate Impact
1 from Science/Nature 73 standout
Citing Papers
Quantifying the impact of misinformation and vaccine-skeptical content on Facebook
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The effect of different types of virtual influencers on consumers’ emotional attachment
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Works of Ruby Roy Dholakia being referenced
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
2003
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
1978
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Ruby Roy Dholakia | 1894 | 1752 | 1051 | 72 | 3.7k | |
| Alladi Venkatesh | 2507 | 1754 | 598 | 84 | 4.7k | |
| Chulmo Koo | 2151 | 3876 | 1303 | 155 | 5.4k | |
| Sebastián Molinillo | 1716 | 2183 | 1195 | 80 | 3.8k | |
| Shintaro Okazaki | 1807 | 2714 | 1474 | 98 | 4.1k | |
| Virpi Kristiina Tuunainen | 791 | 1753 | 1646 | 83 | 3.6k | |
| Hugh Wilson | 2260 | 1690 | 923 | 64 | 4.3k | |
| Daniel Belanche | 1681 | 2676 | 1338 | 56 | 4.8k | |
| Hsin‐Hui Lin | 1319 | 2569 | 3212 | 82 | 5.2k | |
| Tommi Laukkanen | 1653 | 2184 | 2206 | 65 | 4.5k | |
| Xin Luo | 1281 | 2715 | 2090 | 175 | 5.2k |
All Works
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