Immediate Impact
54 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Works of Robert Zeithammer being referenced
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
2014
Vertical Differentiation with Variety-Seeking Consumers
2012
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Robert Zeithammer | 448 | 318 | 145 | 44 | 618 | |
| Régis Renault | 374 | 277 | 295 | 21 | 650 | |
| Mo Xiao | 217 | 129 | 229 | 25 | 581 | |
| Rick Harbaugh | 201 | 259 | 159 | 29 | 573 | |
| John J. Horton | 299 | 140 | 208 | 47 | 732 | |
| Marco Bertini | 528 | 78 | 143 | 46 | 710 | |
| Alexander L. Brown | 129 | 124 | 301 | 38 | 726 | |
| Stephan M. Liozu | 311 | 74 | 103 | 42 | 654 | |
| Ye Hu | 343 | 93 | 137 | 24 | 539 | |
| Jacques Robert | 229 | 213 | 173 | 34 | 547 | |
| Ruqu Wang | 319 | 463 | 305 | 34 | 674 |
All Works
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