Immediate Impact
45 standout
Citing Papers
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
2023 Standout
Works of Robert P. Collins being referenced
The measurement of perceptual curiosity
2003
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Robert P. Collins | 61 | 158 | 8 | 57 | 6 | 286 | |
| Kenneth J. Lauer | 73 | 172 | 7 | 43 | 7 | 328 | |
| Lily Cushenbery | 105 | 109 | 11 | 21 | 9 | 305 | |
| Lars Ryhammar | 68 | 164 | 7 | 14 | 9 | 325 | |
| Richard T. Marcy | 46 | 60 | 7 | 37 | 10 | 276 | |
| Lexis F. Higgins | 47 | 77 | 1 | 26 | 11 | 222 | |
| Wissam Magadley | 63 | 77 | 7 | 59 | 7 | 279 | |
| Stefan Meisiek | 18 | 126 | 2 | 35 | 16 | 302 | |
| Çinla Akinci | 47 | 43 | 14 | 31 | 10 | 251 | |
| Judy R. Van Doorn | 94 | 58 | 11 | 13 | 6 | 292 | |
| Charlotte P. Malycha | 48 | 72 | 11 | 16 | 6 | 235 |
All Works
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