Standout Papers
- The Commitment-Trust Theory of Relationship Marketing (1994)
- The Commitment-Trust Theory of Relationship Marketing (1994)
- The Comparative Advantage Theory of Competition (1995)
- Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)
- The Comparative Advantage Theory of Competition (1995)
- The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions (1996)
- A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)
Immediate Impact
1 from Science/Nature 198 standout
Citing Papers
Does gratitude enhance prosociality?: A meta-analytic review.
2017 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Works of Robert M. Morgan being referenced
Customer Engagement: Exploring Customer Relationships Beyond Purchase
2012 Standout
The Commitment-Trust Theory of Relationship Marketing
1994 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Robert M. Morgan | 14970 | 8517 | 10524 | 9114 | 29 | 24.8k | |
| Gilbert A. Churchill | 13849 | 6701 | 12033 | 9126 | 83 | 30.7k | |
| Barton A. Weitz | 12028 | 7119 | 8493 | 5408 | 95 | 21.4k | |
| Christine Moorman | 8659 | 8133 | 7164 | 5606 | 82 | 20.3k | |
| Rohit Deshpandé | 9048 | 7013 | 6774 | 5270 | 72 | 17.7k | |
| Christian Grönroos | 15939 | 5053 | 14521 | 7221 | 100 | 23.3k | |
| Bernard J. Jaworski | 10068 | 13619 | 8255 | 5053 | 67 | 25.9k | |
| Mary Jo Bitner | 18784 | 2992 | 16848 | 10557 | 52 | 28.2k | |
| Jan‐Benedict E.M. Steenkamp | 10118 | 6870 | 14529 | 8681 | 141 | 28.3k | |
| Roland T. Rust | 9642 | 3746 | 11514 | 6553 | 160 | 21.1k | |
| Ajay K. Kohli | 10192 | 13726 | 6557 | 3518 | 67 | 23.6k |
All Works
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