Standout Papers

From Social to Sale: The Effects of Firm-Generated Content in Social Media on... 2012 2026 2016 2021 610
  1. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)
    Ram Bezawada, Rishika Rishika et al. Journal of Marketing
  2. The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
    Rishika Rishika, Ashish Kumar et al. Information Systems Research

Immediate Impact

1 from Science/Nature 72 standout
Sub-graph 1 of 18

Citing Papers

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Revenue Generation Through Influencer Marketing
2023 Standout
11 intermediate papers

Works of Rishika Rishika being referenced

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
2017
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
2015 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Rishika Rishika 1034 605 401 12 1.3k
Lara Lobschat 893 597 362 10 1.2k
Nikoletta‐Theofania Siamagka 1036 620 477 19 1.4k
Richard C. Hanna 792 367 327 15 1.3k
Ram Bezawada 897 760 341 17 1.4k
Constance Elise Porter 987 437 686 7 1.6k
Mohammad M. Rahman 1212 812 577 16 1.7k
İsmail Erkan 912 490 482 24 1.3k
Kunal Swani 964 576 384 35 1.3k
Neveen Awad 1365 809 537 11 1.7k
Songpol Kulviwat 917 415 789 15 1.4k

All Works

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2026