Standout Papers

From Social to Sale: The Effects of Firm-Generated Content in Social Media on... 2012 2026 2016 2021 610
  1. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)
    Ram Bezawada, Rishika Rishika et al. Journal of Marketing
  2. The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
    Rishika Rishika, Ashish Kumar et al. Information Systems Research

Immediate Impact

1 from Science/Nature 59 standout
Sub-graph 1 of 18

Citing Papers

The differential impact of climate interventions along the political divide in 60 countries
2024 Standout
Bibliometric Analysis: The Main Steps
2024 Standout
2 intermediate papers

Works of Ram Bezawada being referenced

What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
2012

Author Peers

Author Last Decade Papers Cites
Ram Bezawada 760 341 897 17 1.4k
Nikoletta‐Theofania Siamagka 620 477 1036 19 1.4k
Francesca Sotgiu 859 321 971 28 1.7k
Linchi Kwok 814 227 995 40 1.6k
Lauren Grewal 522 262 849 12 1.3k
See Kwong Goh 710 284 519 34 1.4k
Robert J. Lavidge 985 238 746 8 1.6k
Cheolho Yoon 464 820 768 30 1.5k
Jerry B. Gotlieb 947 331 724 25 1.6k
Melissa S. Burnett 573 165 448 14 1.4k
George J. Szybillo 983 209 542 18 1.5k

All Works

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Rankless by CCL
2026