Standout Papers

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior 2016 2026 2019 2022 755
  1. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
    Bruno Godey, Aikaterini Manthiou et al. Journal of Business Research

Immediate Impact

56 standout
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2 intermediate papers

Works of Rahul Singh being referenced

Soil Microbial Characteristics in Sub-Tropical Agro-Ecosystems of North Western Himalaya
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
2016 Standout

Author Peers

Author Last Decade Papers Cites
Rahul Singh 800 766 34 241 30 1.2k
Saila Saraniemi 723 542 51 298 34 1.2k
Fandy Tjiptono 615 799 55 249 57 1.5k
Aidan O’Driscoll 610 711 165 310 29 1.5k
Suzanne Amaro 995 677 48 365 21 1.4k
Bruno Godey 967 1086 28 259 18 1.4k
Νικόλαος Παππάς 1062 492 171 188 52 1.5k
Sheau Fen Yap 515 596 69 146 39 1.0k
Daniele Pederzoli 955 1089 37 259 19 1.5k
Anestis Fotiadis 962 482 184 221 62 1.5k
María Teresa Borges Tiago 697 386 75 165 52 1.0k

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2026