Immediate Impact
11 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Works of Prashant Mishra being referenced
Drivers of brand equity of television news channels: evidences from emerging market
2017
Structural equation modelling of determinants of consumer-based brand equity of newspapers
2016
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Prashant Mishra | 127 | 169 | 46 | 20 | 282 | |
| Wai Jin Lee | 160 | 113 | 73 | 11 | 308 | |
| Ahmed Tolba | 99 | 103 | 98 | 19 | 260 | |
| L Grimmer | 177 | 175 | 71 | 24 | 326 | |
| Quan Nguyen | 81 | 114 | 79 | 15 | 297 | |
| Thomas A. Klein | 105 | 98 | 48 | 17 | 287 | |
| Mohsin Altaf | 137 | 110 | 90 | 21 | 258 | |
| Sarwar M. Azhar | 92 | 82 | 48 | 18 | 212 | |
| Oussama Saoula | 73 | 58 | 71 | 21 | 239 | |
| Dena Hale | 136 | 102 | 76 | 20 | 274 | |
| Adil Khan | 60 | 123 | 45 | 16 | 248 |
All Works
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