Standout Papers

From Multi-Channel Retailing to Omni-Cha... 2000 2026 2008 2017 1.4k
  1. From Multi-Channel Retailing to Omni-Channel Retailing (2015)
    Peter C. Verhoef, P.K. Kannan et al. Journal of Retailing
  2. Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)
    Ruth N. Bolton, P.K. Kannan et al. Journal of the Academy of Marketing Science
  3. Digital marketing: A framework, review and research agenda (2016)
    P.K. Kannan, H. Alice Li International Journal of Research in Marketing
  4. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)
    Ram Bezawada, Rishika Rishika et al. Journal of Marketing
  5. Marketing Analytics for Data-Rich Environments (2016)
    Michel Wedel, P.K. Kannan Journal of Marketing

Immediate Impact

1 by Nobel laureates 1 from Science/Nature 66 standout
Sub-graph 1 of 19

Citing Papers

The Caring Machine: Feeling AI for Customer Care
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
44 intermediate papers

Works of P.K. Kannan being referenced

Marketing Analytics for Data-Rich Environments
2016 Standout
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
2015 Standout
and 17 more

Author Peers

Author Last Decade Papers Cites
P.K. Kannan 5040 804 3210 2157 120 8.2k
Utpal M. Dholakia 4771 800 5224 2328 113 9.4k
Koen Pauwels 5197 1058 3611 1324 114 8.0k
Kurt Matzler 3749 617 4192 4153 162 11.4k
Arvind Rangaswamy 2969 566 2469 1852 72 6.0k
Venkatesh Shankar 4870 547 3703 3523 73 8.6k
Anders Gustafsson 5709 531 2813 4304 129 9.8k
Werner Reinartz 6614 611 3239 5332 69 11.0k
Siegfried P. Gudergan 2110 591 2119 2211 100 7.9k
Aron O’Cass 5721 715 3911 3300 153 11.0k
Rajdeep Grewal 2970 956 2214 2404 113 9.1k

All Works

Loading papers...

Rankless by CCL
2026