Immediate Impact

55 standout
Sub-graph 1 of 25

Citing Papers

Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
2 intermediate papers

Works of Pierre Desmet being referenced

Refund depth effects on the impact of price-beating guarantees
2011
Estimation of product category sales responsiveness to allocated shelf space
1998

Author Peers

Author Last Decade Papers Cites
Pierre Desmet 261 78 114 107 40 443
Jean‐Pierre van der Rest 280 86 152 41 32 459
Qiang Lu 288 94 121 96 24 502
Verena Dorner 125 67 170 118 28 486
Chi‐Cheng Wu 201 58 165 71 20 423
Matthias Seifert 224 43 132 47 18 494
Tianshu Sun 188 29 201 44 44 417
Florian Dost 207 63 132 21 25 392
Jason Kuruzovich 203 39 190 54 26 509
Di Wang 221 37 180 60 29 483
Mikhael Shor 158 147 119 23 33 506

All Works

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Rankless by CCL
2026