Immediate Impact
55 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
Works of Pierre Desmet being referenced
Refund depth effects on the impact of price-beating guarantees
2011
Estimation of product category sales responsiveness to allocated shelf space
1998
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Pierre Desmet | 261 | 78 | 114 | 107 | 40 | 443 | |
| Jean‐Pierre van der Rest | 280 | 86 | 152 | 41 | 32 | 459 | |
| Qiang Lu | 288 | 94 | 121 | 96 | 24 | 502 | |
| Verena Dorner | 125 | 67 | 170 | 118 | 28 | 486 | |
| Chi‐Cheng Wu | 201 | 58 | 165 | 71 | 20 | 423 | |
| Matthias Seifert | 224 | 43 | 132 | 47 | 18 | 494 | |
| Tianshu Sun | 188 | 29 | 201 | 44 | 44 | 417 | |
| Florian Dost | 207 | 63 | 132 | 21 | 25 | 392 | |
| Jason Kuruzovich | 203 | 39 | 190 | 54 | 26 | 509 | |
| Di Wang | 221 | 37 | 180 | 60 | 29 | 483 | |
| Mikhael Shor | 158 | 147 | 119 | 23 | 33 | 506 |
All Works
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