Immediate Impact
53 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Works of Paul Whitla being referenced
How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
2012
Global strategies in the international hotel industry
2006
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Paul Whitla | 95 | 164 | 138 | 105 | 11 | 396 | |
| Deepa Chandrasekaran | 110 | 117 | 151 | 55 | 18 | 383 | |
| Emily Treen | 41 | 209 | 129 | 35 | 19 | 418 | |
| John C. Beck | 67 | 205 | 84 | 22 | 7 | 456 | |
| Cristina Alaimo | 117 | 193 | 69 | 36 | 15 | 417 | |
| Hyoryung Nam | 44 | 200 | 164 | 47 | 8 | 341 | |
| Wajda Wikhamn | 174 | 85 | 123 | 22 | 17 | 426 | |
| Melanie Hoppe | 80 | 264 | 202 | 129 | 5 | 421 | |
| Tanya Tang | 133 | 219 | 173 | 23 | 12 | 414 | |
| Colleen Carraher Wolverton | 66 | 134 | 61 | 27 | 19 | 386 | |
| Ya‐Ching Lee | 56 | 123 | 68 | 27 | 7 | 343 |
All Works
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