Citation Impact
50 standout
Citing Papers
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Works of Oliver B. Büttner being referenced
A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour
2013
Perceived trustworthiness of online shops
2008
Author Peers
| Author | Marketing | SPS | Cognitive Neuroscience | ISM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Oliver B. Büttner | 317 | 241 | 63 | 142 | 25 | 589 | |
| Toshiro Tani | 1 | 79 | 990 | ||||
| Lu Cao | 17 | 791 | |||||
| Frederic Damen | 12 | 186 | 19 | 15 | 7 | 442 | |
| Wen-Jiun Chou | 1 | 39 | 189 | 13 | 364 | ||
| Brian Trease | 2 | 11 | 24 | 1.0k |
All Works
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