Standout Papers

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage 2000 2026 2008 2017 1.1k
  1. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)
    Douglas W. Vorhies, Neil A. Morgan Journal of Marketing
  2. Market orientation, marketing capabilities, and firm performance (2009)
    Neil A. Morgan, Douglas W. Vorhies et al. Strategic Management Journal
  3. Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment (2003)
    Neil A. Morgan, Anna Kaleka et al. Journal of Marketing
  4. Firm-Level Export Performance Assessment: Review, Evaluation, and Development (2000)
    Constantine S. Katsikeas, Leonidas C. Leonidou et al. Journal of the Academy of Marketing Science
  5. A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (2003)
    Douglas W. Vorhies, Neil A. Morgan Journal of Marketing
  6. Assessing Performance Outcomes in Marketing (2015)
    Constantine S. Katsikeas, Neil A. Morgan et al. Journal of Marketing

Immediate Impact

62 standout
Sub-graph 1 of 18

Citing Papers

Expectancy-disconfirmation and consumer satisfaction: A meta-analysis
2025 Standout
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
5 intermediate papers

Works of Neil A. Morgan being referenced

Do managers know what their customers think and why?
2016
Market orientation, marketing capabilities, and firm performance
2009 Standout
and 4 more

Author Peers

Author Last Decade Papers Cites
Neil A. Morgan 3165 6105 3132 95 10.2k
P. Rajan Varadarajan 3137 5757 3433 82 10.2k
John U. Farley 3421 4830 3389 129 10.3k
Rajdeep Grewal 2404 3747 2970 113 9.1k
David A. Griffith 2400 4894 1960 148 8.6k
David K. Tse 3578 3820 3207 65 9.4k
Richard L. Priem 2740 5952 1279 82 10.3k
Orville C. Walker 4719 4281 2113 65 9.5k
Constantine S. Katsikeas 2172 7071 1885 109 9.4k
Rudolf R. Sinkovics 1749 4229 2346 138 8.9k
Kwaku Atuahene‐Gima 2283 7541 2047 61 10.6k

All Works

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Rankless by CCL
2026