Immediate Impact
50 standout
Citing Papers
Expectancy-disconfirmation and consumer satisfaction: A meta-analysis
2025 Standout
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Works of Nai‐Hwa Lien being referenced
Narrative ads: The effect of argument strength and story format
2011
Memory-Based Judgments: the Roles of Information Typicality and Processing Ability
1998
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Nai‐Hwa Lien | 181 | 154 | 51 | 83 | 16 | 369 | |
| Gary F. Soldow | 181 | 138 | 70 | 43 | 15 | 343 | |
| Mary Jane Schlinger | 235 | 172 | 66 | 71 | 12 | 349 | |
| Federico de Gregorio | 244 | 214 | 20 | 56 | 15 | 373 | |
| David Ogilvy | 194 | 129 | 26 | 45 | 8 | 378 | |
| Rebecca H. Holman | 157 | 128 | 85 | 41 | 12 | 369 | |
| Ian Brennan | 204 | 134 | 19 | 64 | 12 | 302 | |
| Robert Paul Jones | 156 | 167 | 44 | 19 | 32 | 362 | |
| Farid Tarrahi | 227 | 225 | 26 | 32 | 8 | 362 | |
| Haiming Hang | 185 | 212 | 28 | 25 | 26 | 405 | |
| Henry A. Laskey | 215 | 161 | 13 | 53 | 13 | 309 |
All Works
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