Immediate Impact
73 standout
Citing Papers
The Caring Machine: Feeling AI for Customer Care
2023 Standout
Revenue Generation Through Influencer Marketing
2023 Standout
Works of Mitchell J. Lovett being referenced
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
2016
On Brands and Word of Mouth
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mitchell J. Lovett | 396 | 464 | 66 | 115 | 23 | 673 | |
| Charles W. King | 352 | 254 | 82 | 94 | 26 | 758 | |
| Kay Peters | 401 | 515 | 43 | 100 | 19 | 736 | |
| Kenneth A. Coney | 352 | 304 | 37 | 124 | 26 | 601 | |
| Alberto Pastore | 448 | 413 | 45 | 133 | 37 | 790 | |
| Gordon E. Miracle | 456 | 271 | 35 | 112 | 22 | 728 | |
| John D. Leckenby | 387 | 286 | 36 | 67 | 30 | 614 | |
| Richard W. Mizerski | 396 | 434 | 40 | 182 | 20 | 718 | |
| Anatoli Colicev | 394 | 439 | 39 | 112 | 20 | 684 | |
| Alexa K. Fox | 216 | 303 | 33 | 88 | 26 | 762 | |
| Charles H. Patti | 539 | 407 | 35 | 155 | 39 | 841 |
All Works
Login with ORCID to disown or claim papers
Loading papers...