Standout Papers

Enhancing consumer engagement in e-commerce live streaming via relational bonds 2020 2026 2022 2024334
  1. Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)
    Mingyao Hu, Sohail S. Chaudhry Internet Research

Immediate Impact

61 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
7 intermediate papers

Works of Mingyao Hu being referenced

Enhancing consumer engagement in e-commerce live streaming via relational bonds
2020 Standout

Author Peers

Author Last Decade Papers Cites
Mingyao Hu 104 248 192 286 10 448
Yuwen Huang 29 74 215 171 10 428
Danielle Fowler 118 180 161 253 18 452
Po-Yuan Chen 173 229 143 203 9 459
Kuo-Kuang Chu 153 121 199 213 10 408
Deng‐Neng Chen 35 62 97 121 19 391
Stephen K. Kwan 85 199 50 87 19 377
Liangqiang Li 38 141 35 137 24 433
Monica Faraoni 81 267 77 207 18 493
Hui‐Ju Wang 26 138 77 129 17 437
Preeti Nayal 117 244 148 241 10 485

All Works

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2026