Standout Papers
- Marketing: Theory and Practice (1983)
Immediate Impact
7 from Science/Nature 74 standout
Citing Papers
Digitalization of Colorimetric Sensor Technologies for Food Safety
2024 Standout
Trust me, trust me not: A nuanced view of influencer marketing on social media
2021 Standout
Works of Michael J. Baker being referenced
The Impact of Physically Attractive Models on Advertising Evaluations
1977
The Impact of Physically Attractive Models on Advertising Evaluations
1977
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Michael J. Baker | 1106 | 1750 | 852 | 2046 | 146 | 5.6k | |
| Philip H. Mirvis | 642 | 1457 | 1253 | 581 | 86 | 6.5k | |
| Jan Kietzmann | 441 | 3751 | 696 | 1356 | 96 | 6.9k | |
| Peter Wright | 196 | 3425 | 946 | 3767 | 213 | 10.0k | |
| Gordon R. Foxall | 704 | 2626 | 1144 | 3768 | 267 | 8.0k | |
| Ian P. McCarthy | 427 | 2998 | 1440 | 982 | 96 | 6.5k | |
| John F. Sherry | 189 | 3157 | 750 | 4490 | 106 | 8.1k | |
| Mun Yong Yi | 257 | 2051 | 302 | 579 | 74 | 4.7k | |
| Xinshu Zhao | 176 | 3368 | 1466 | 2647 | 80 | 9.8k | |
| Menno D.T. de Jong | 124 | 1680 | 872 | 826 | 184 | 5.0k | |
| Leyland Pitt | 424 | 4982 | 2470 | 4086 | 357 | 11.9k |
All Works
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