Standout Papers

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Atti... 2000 2026 2008 2017 889
  1. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)
    Brian D. Till, Michael Busler Journal of Advertising

Immediate Impact

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Works of Michael Busler being referenced

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
2000 Standout

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Michael Busler 167 102 154 944 856 35 1.5k
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Richard Speed 79 104 443 885 595 21 1.5k
Michael A. Belch 35 75 130 1230 922 25 1.9k
Pola B. Gupta 49 81 90 937 567 25 1.2k
William K. Darley 94 121 171 968 745 45 1.7k
Rodoula H. Tsiotsou 50 112 143 887 990 53 1.6k
James U. McNeal 44 46 78 829 493 50 1.4k
James H. Leigh 42 59 146 1063 708 30 1.8k
Jeremy J. Sierra 62 61 89 828 718 45 1.4k

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