Immediate Impact
65 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Works of Michael Breazeale being referenced
I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees
2017
Consumer-Brand Relationships: Theory And Practice
2017
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Michael Breazeale | 431 | 427 | 246 | 21 | 708 | |
| Fernando R. Jiménez | 406 | 470 | 209 | 21 | 730 | |
| Jin Sun | 424 | 541 | 247 | 28 | 827 | |
| Mojtaba Barari | 432 | 358 | 205 | 20 | 753 | |
| Hyowon Hyun | 432 | 476 | 212 | 29 | 764 | |
| Judy A. Wagner | 419 | 429 | 275 | 12 | 725 | |
| Mansur Khamitov | 390 | 348 | 216 | 19 | 664 | |
| Michele Costabile | 452 | 474 | 232 | 34 | 740 | |
| Lisa Slevitch | 356 | 442 | 282 | 35 | 843 | |
| Silke Bambauer-Sachse | 426 | 401 | 188 | 22 | 611 | |
| Ju‐Young M. Kang | 504 | 428 | 241 | 29 | 745 |
All Works
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