Immediate Impact
68 standout
Citing Papers
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Does digital transformation improve the firm’s performance? From the perspective of digitalization paradox and managerial myopia
2023 Standout
Works of Melanie Dempsey being referenced
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
2010
Viral marketing: Motivations to forward online content
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Melanie Dempsey | 337 | 19 | 167 | 89 | 4 | 396 | |
| Andrew Lipsman | 388 | 10 | 209 | 138 | 10 | 446 | |
| Hsin‐Chen Lin | 329 | 21 | 190 | 81 | 15 | 449 | |
| Hamida Skandrani | 306 | 21 | 193 | 100 | 11 | 424 | |
| Sun-Jae Doh | 336 | 10 | 180 | 149 | 6 | 362 | |
| Antonio Cañabate | 307 | 8 | 124 | 81 | 13 | 407 | |
| Marius Johnen | 295 | 33 | 203 | 64 | 12 | 391 | |
| Jiangmeng Liu | 269 | 17 | 110 | 58 | 13 | 355 | |
| Kenneth Henderson | 214 | 45 | 177 | 47 | 7 | 351 | |
| Michael North | 264 | 19 | 95 | 63 | 13 | 361 | |
| Ed Keller | 289 | 8 | 236 | 71 | 6 | 354 |
All Works
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