Standout Papers

Comparing automated text ... 2018 2026 2020 2023 2018 2022 50 100 150 200 250
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Comparing automated text classification methods
    2018 270 citations Jochen Hartmann, Christina Schamp et al. International Journal of Research in Marketing profile →
  2. More than a Feeling: Accuracy and Application of Sentiment Analysis
    2022 151 citations Jochen Hartmann, Mark Heitmann et al. International Journal of Research in Marketing profile →

Immediate Impact

1 from Science/Nature 55 hit
Sub-graph 1 of 20

Citing Papers

Generative AI at Work
2025 Hit
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Hit
5 intermediate papers

Works of Mark Heitmann being referenced

Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement
2023
Comparing automated text classification methods
2018 Hit
and 3 more

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Mark Heitmann 961 750 415 321 231 66 2.0k
Lisa E. Bolton 1.6k 1.7× 807 1.1× 559 1.3× 338 1.1× 291 1.3× 55 2.6k
Oded Netzer 1.5k 1.6× 1.4k 1.9× 396 1.0× 611 1.9× 256 1.1× 66 3.2k
Sanjay Sood 1.2k 1.2× 668 0.9× 393 0.9× 147 0.5× 134 0.6× 41 2.1k
Rebecca Walker Reczek 1.2k 1.2× 876 1.2× 146 0.4× 309 1.0× 175 0.8× 47 2.3k
Nicholas H. Lurie 1.2k 1.2× 1.4k 1.9× 410 1.0× 177 0.6× 170 0.7× 39 2.3k
Madhubalan Viswanathan 751 0.8× 382 0.5× 270 0.7× 112 0.3× 204 0.9× 64 2.2k
Mark T. Spence 1.1k 1.1× 791 1.1× 578 1.4× 91 0.3× 124 0.5× 51 2.0k
Stefano Puntoni 1.3k 1.3× 1.3k 1.7× 341 0.8× 665 2.1× 187 0.8× 71 3.1k
Berend Wierenga 1.1k 1.2× 862 1.1× 526 1.3× 184 0.6× 478 2.1× 108 2.9k
Markus Giesler 1.4k 1.4× 1.1k 1.5× 446 1.1× 277 0.9× 293 1.3× 48 2.7k

All Works

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Rankless by CCL
2026