Immediate Impact
61 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Works of Marcel Paulssen being referenced
Risk as moderator of the trust-loyalty relationship
2014
Attachment orientations in business‐to‐business relationships
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Marcel Paulssen | 276 | 184 | 63 | 168 | 22 | 629 | |
| Michel Zins | 224 | 139 | 73 | 66 | 14 | 623 | |
| Sanghoon Kang | 266 | 66 | 54 | 144 | 27 | 697 | |
| Esther Martínez‐García | 169 | 115 | 87 | 203 | 27 | 704 | |
| Xin Zhang | 128 | 50 | 39 | 93 | 17 | 520 | |
| Phuong Thi Kim Tran | 310 | 173 | 36 | 129 | 26 | 653 | |
| Jinghua Xie | 311 | 187 | 26 | 42 | 28 | 722 | |
| Markus Fellesson | 154 | 197 | 20 | 243 | 15 | 535 | |
| Matthew A. Douglas | 114 | 83 | 52 | 104 | 26 | 582 | |
| Muhammad Abid Saleem | 337 | 205 | 33 | 37 | 40 | 728 | |
| Arthur Huang | 105 | 74 | 27 | 136 | 42 | 654 |
All Works
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