Immediate Impact

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Citing Papers

The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
3 intermediate papers

Works of Marcel Paulssen being referenced

Risk as moderator of the trust-loyalty relationship
2014
Attachment orientations in business‐to‐business relationships
2009
and 1 more

Author Peers

Author Last Decade Papers Cites
Marcel Paulssen 276 184 63 168 22 629
Michel Zins 224 139 73 66 14 623
Sanghoon Kang 266 66 54 144 27 697
Esther Martínez‐García 169 115 87 203 27 704
Xin Zhang 128 50 39 93 17 520
Phuong Thi Kim Tran 310 173 36 129 26 653
Jinghua Xie 311 187 26 42 28 722
Markus Fellesson 154 197 20 243 15 535
Matthew A. Douglas 114 83 52 104 26 582
Muhammad Abid Saleem 337 205 33 37 40 728
Arthur Huang 105 74 27 136 42 654

All Works

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2026