Standout Papers

Customer Loyalty: Toward an Integrated Conceptual Framework 1994 2026 2004 2015 4.1k
  1. Customer Loyalty: Toward an Integrated Conceptual Framework (1994)
    Anthony Steven Dick, Kunal Basu Journal of the Academy of Marketing Science
  2. Corporate Social Responsibility: A Process Model of Sensemaking (2008)
    Kunal Basu, Guido Palazzo Academy of Management Review

Immediate Impact

1 from Science/Nature 102 standout
Sub-graph 1 of 14

Citing Papers

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty
2019 Standout
Transparency and replicability in qualitative research: The case of interviews with elite informants
2019 Standout
9 intermediate papers

Works of Kunal Basu being referenced

Corporate Social Responsibility: A Process Model of Sensemaking
2008 Standout
Customer Loyalty: Toward an Integrated Conceptual Framework
1994 Standout

Author Peers

Author Last Decade Papers Cites
Kunal Basu 3930 1322 2186 3744 19 6.0k
Lois A. Mohr 4301 2524 2023 2874 16 6.5k
Ellen Garbarino 3310 809 2676 3718 47 6.1k
Gianfranco Walsh 3409 1324 4999 2491 41 6.9k
Lawrence A. Crosby 3418 1439 2474 4879 35 6.7k
Arjun Chaudhuri 3859 530 2632 2520 31 5.1k
Glenn B. Voss 4062 1525 1920 3462 31 6.8k
Richard A. Spreng 3343 597 2545 4074 31 6.1k
J. Paul Peter 3405 1220 2086 3026 33 7.4k
Carol Surprenant 3452 645 2431 4650 12 6.3k
William B. Dodds 3817 465 2108 2234 19 5.3k

All Works

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Rankless by CCL
2026