Immediate Impact
62 standout
Citing Papers
Barriers and motivators to the adoption of electric vehicles: A global review
2024 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Kenneth E. Clow being referenced
Source Credibility, Visual Strategy and the Model in Print Advertisements
2011
The relationship of the visual element of an advertisement to service quality expectations and source credibility
2006
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kenneth E. Clow | 450 | 478 | 346 | 40 | 949 | |
| Kenneth L. Bernhardt | 496 | 630 | 321 | 24 | 1.1k | |
| Amanda Beatson | 399 | 313 | 411 | 73 | 955 | |
| David J. Ortinau | 315 | 282 | 277 | 25 | 828 | |
| Andrew M. Farrell | 389 | 434 | 319 | 17 | 1.1k | |
| Brian P. Mathews | 258 | 532 | 233 | 42 | 1.1k | |
| Viraiyan Teeroovengadum | 310 | 456 | 469 | 25 | 1.1k | |
| Raj Arora | 462 | 411 | 450 | 39 | 1.0k | |
| Deborah F. Spake | 307 | 300 | 350 | 26 | 949 | |
| Steven D’Alessandro | 451 | 205 | 445 | 53 | 1.0k | |
| Pimtong Tavitiyaman | 265 | 316 | 610 | 52 | 994 |
All Works
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