Kamel El Hedhli

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions