Immediate Impact
64 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of John Story being referenced
Trust‐based commitment: multidimensional consumer‐brand relationships
2005
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| John Story | 389 | 307 | 40 | 267 | 14 | 512 | |
| David C. Arnott | 162 | 155 | 50 | 247 | 18 | 479 | |
| Joanna Phillips | 418 | 199 | 62 | 280 | 6 | 600 | |
| Po‐Tsang Chen | 389 | 392 | 41 | 293 | 7 | 594 | |
| Yoon Jin | 387 | 77 | 31 | 225 | 22 | 602 | |
| Merlyn A. Griffiths | 292 | 74 | 27 | 234 | 15 | 643 | |
| Azize Şahin | 420 | 309 | 13 | 336 | 14 | 625 | |
| James J. Zboja | 345 | 278 | 57 | 273 | 19 | 558 | |
| Damijan Mumel | 339 | 224 | 32 | 193 | 21 | 537 | |
| Geetika Varshneya | 505 | 192 | 34 | 219 | 13 | 609 | |
| Michael Greatorex | 313 | 193 | 38 | 242 | 8 | 589 |
All Works
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